It should be no surprise that the fast food industry is lobbying against “happy Meal” laws that would limit or prohibit the marketing of unhealthy junk food packaged for kids. While I do believe that government has a role in preventing deceptive advertising, I believe that the ultimate responsibility lies with us as parents. Let’s teach or families self-hypnosis so that they can be in charge of their thoughts, emotions and behaviors rather than giving control over to the marketers. Let’s join together and vote with our wallets and stop going to fast food restaurants. Let’s vote with our wallets and buy real food – vegetables, whole grains and fruit.
Fast-Food Lobbies U.S. States On “Happy Meal” Laws
May 9 2011, Reuters: Fast-food companies are asking U.S. state legislators to remove restaurant marketing from local governments’ regulatory menu, in the latest industry bid to stay a step ahead of anti-obesity laws.
The lobbying push, which has succeeded in Arizona and gained traction in Florida, aims to stop marketing restrictions before they start. The efforts come as food companies face increasing scrutiny from the U.S. government over how they pitch their products to youngsters as obesity rates rise.
The $184 billion fast-food industry fiercely opposes the so-called “Happy Meal” ordinances. “It’s not that we’re trying to make kids fat — clearly we’re not; it’s about how much government intrusion is really necessary,” said the president of the Arizona Restaurant Association.
Obesity among children and adolescents has almost tripled in the United States since 1980. About 17 percent of children and adolescents aged 2 to 19 are obese, putting them at higher risk for diabetes, cardiovascular disease and other serious illnesses, according to the Centers for Disease Control and Prevention.
In 2006, the latest year for which data is available, fast-food companies led by McDonald’s spent more than $520 million on advertising and toys to promote meals for children, according to a U.S. Federal Trade Commission report.
When the efforts of other food and beverage companies are included, promotional spending aimed at children topped $1.6 billion. The companies are fearful these laws will impede their opportunity to recruit new customers.
Individuals and families of the Seattle weight loss and Bainbridge Island weight loss offices of Slender For Life™ learn self-hypnosis so that they can be in control of their thoughts, emotions and behaviors. Don’t let the marketers run your life or choose the food that your kids eat. Vote with your wallet and buy real food.
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I vote with my wallet and buy vegetables, whole grains and fruit.
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Filed Under: Childhood Obesity