Core Values

As I stood in the long line at Whole Foods during the noon rush with hundreds of Amazon employees, I noticed the big sign that listed the corporate core values.

It reads: “Our Core Values
What’s truly important to us as an organization

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture.” (It then went on with the list of core values.)

Know Your Values

I was reminded of the many interesting conversations with clients in recent weeks as they have shared with me their experiences of using the Becoming the Greatest Expression of You process. It’s become clear that to identify your best self, it’s important to know your values.

While I do think that our values do change over time as we change, have more life experiences and hopefully more wisdom, I love it that Whole Foods states that their values “are the underpinning of our company culture.”

A few weeks ago I wrote about Living Purposefully. To live purposefully, to stay focused on your definite chief aim, requires knowing what you value  – knowing what it is that is important to you.

Values Defined

According to the dictionary, values are defined as, “a person’s principles or standards of behavior; one’s judgment of what is important in life.” Synonyms for values include principles, ethics, moral code, morals, standards and code of behavior.

Your values determine your priorities and they are the things that you believe are important in the way you live and work.

Values are who you are when no one is watching.

If you are being the Greatest Expression of You, you are living your values.

What Are Your
Core Values?

If you are like me, it may have been awhile since you actually thought about your values. I knew what is important to me, I knew what I valued, but it had been sometime since I had clearly articulated my values. I’m guessing that the last time I had seriously considered my values was two or three years ago in an ethics class.

I invite you to take time now or sometime today, and consider your values. I went online and looked at a number of websites that help you to elicit values. As a result, I gathered a list of 425 values that you can download as a PDF (click Values List here).

I also have compiled a list of questions for you to consider to help you to clarify your values.

“Nothing is at last sacred but the integrity of your own mind.”

~ Ralph Waldo Emerson

Define Your Values

  1. When are/were you the happiest? Who were you with? What were you doing?
  2. When are/were you the most proud? Why? Who (if anyone) shared your pride with you?
  3. When are/were you the most satisfied? What desire or need is fulfilled? How and why did the experience give your life meaning?
  4. From the Values List select the ten that are most important to you-as guides for how to behave, or as components of being your best self. Feel free to add any values of your own to this list.
  5. Now select your top five values.
  6. What does it mean to you to live your life from these top five values?
  7. Are you in alignment with your values?
  8. Are your goals in alignment with your values?
  9. Are their areas of your life that are inconsistent with your values?
  10. Is your Greatest Expression of You statement congruent with your values?

Feel free to make any changes and updates to your Greatest Expression of You statement so that it clearly reflects what you value.


Your Hypnosis Health Info Hypnotic Suggestion for today:

I live my values.

Are You Living in Integrity or Fooling Yourself?

Here are some more questions for you to consider. Only you know the answer.

  1. If you are overweight, are you living in integrity?
  2. Can you have preventable and reversible diseases like diabetes and be living your values?
  3. If you are stressed, fearful or anxious, are you being the Greatest Expression of You?
  4. Are you following an ethical moral or religious code while mindlessly eating a pint of Häagen
  5. Where in your life have you been fooling yourself and living outside of your values?

Embrace Your Shadow Self

Living your values is not about being pious or perfect. It is about being the best you can be while acknowledging your own faults and weaknesses. We don’t get to just love the part of our self that is in the light, we must also embrace our shadow self.

When you compassionately embrace your shadow self, you acknowledge the aspects of you that are less than your best self, you acknowledge where you fall from grace.

An important component of my Becoming the Greatest Expression of You process is taking inventory at the end of each day. In the Inventory step, you get to examine where you fell from grace and then mentally rehearse being your best self in that situation in the future.

Are Your Core Values the Underpinning of Who You Are?

I really do hope that you will take some time now and examine your core values. Where in your life are you living in integrity? Where do you fall from grace? Are your values reflected in your Greatest Expression of You statement? If you live by your values, what (if anything) will change in your life?

I’d love to hear from you either in the Comments below or in a private email what you learn about yourself by taking this time to review your core values.


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