A Slender For Life™ weight loss hypnosis client recommended that I read The End of Overeating by David Kessler. I downloaded it onto my iPad and I have been reading it every chance that I get – it has jumped to the top of the four other books that I am reading at the moment. One of the things that I love about this book is that it is a perfect addition to my book, Becoming Slender For Life. Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt. The End of Overeating is this weeks featured item in the Hypnosis Health Info Store.

The End of Overeating
by David Kessler

“When people conjure up a memory of a food that they really like a lot and it is not available to them for some reason, they feel desire. A memory of a pleasure leads to desire.”

That’s the food industry’s goal in it’s television advertising. We aren’t being sold nutrition or satisfaction. We are being sold emotions. That’s what the Applebee’s campaigns “Eating Good in the Neighborhood” and “The flavors Bring People Together” are all about.

Rewarding foods are rewiring our brains. As they do, we become more sensitive to the cues that lead us to anticipate rewarding foods.

The End of Overeating

Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating exposes the food industry’s aggressive marketing tactics and reveals shocking facts about how we lost control over food—and what we can do to get it back.

Take back your control over food. Weight loss hypnosis can help you create a strong urge to eat only health-giving and nutritious foods.

Check out Slender For Life™ and call (206) 903-1232 or email for your free consultation.

Your Hypnosis Health Info Hypnotic Suggestion for today:

I have a strong urge to eat only health-giving and nutritious foods.

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