Did you catch 60 Minutes Sunday night (November 18)? Lesley Stahl did an interesting report Fast Food For Thought. Wow, the labeling of fast foods is so deceptive – you really have to be on your toes. Lesley Stahl ordered a 12″ sub at Subway. The 370 calories listed on the menu board were for a 6″ sub, so she had to double the calories in her head – and then look at their calorie brochure to discover that the mayo she asked for added another 110 calories. By the time she was done, her Subway sandwich totaled more than 700 calories!
Lesley Stahl interviewed Brian Wansink, author of Mindless Eating (see my November 17, 2007 blog) who pointed out that even at Subway people can eat over half the calories for a day in just one meal. Consumers were surprised to find out just how many calories they were consuming. Some fast food meals have as much as 2200 calories – more than many adults should consume in one day. Some Starbucks drinks have more fat than a Big Mac! At a Subway one consumer thought his meal was 350 calories when in reality it was 1390 calories!
Fast food marketers are masterful at giving us hypnotic suggestions. You can either give your power over to the marketers or take back your power using self-hypnosis. You really have to pay attention to what you are choosing and be sure to only eat enough to meet your nutritional requirements. You don’t have to eat it all – you can give the rest to a homeless person on the street.