So, do you give yourself license to reward yourself with junk food? Do you treat yourself when you are virtuous? An interesting study that I heard reported on NPR suggests that when people visualize taking their own bags to get groceries, especially when they are doing it of their own accord and not because of a store policy, they’re more likely to indulge themselves and buy themselves treats. It’s the same mentality that can have you justifying a muffin at Starbucks after a tough workout at the gym. It’s the state of mind that can keep you from achieving your goals.
I teach all my clients and students that we are always in trance and that hypnosis is learning to take control of the trance that you are in. All Seattle Hypnosis with Roger Moore clients learn the Light Switch Self Hypnosis that is quick and easy to use throughout the day so that you can be mindful and in control of you. Using this, it becomes easy to be mindful, to be purposeful and look at that Starbucks muffin after your workout and think, “No way am I going to waist 500 calories for a muffin after that workout!”
If you received this post via email, click here to listen to Can Reusable Bags At The Grocery Store Change What People Buy?
Can Reusable Bags At The Grocery Store Change What People Buy?
GREENE: How can using reusable bags be bad?
VEDANTAM: Well, in some ways, I think, David, it’s a wonderful example of how complicated human behavior can be, where you’re doing something in one domain that makes total sense but it can have unintended consequences in another domain. Uma Karmarkar at the Harvard Business School and Bryan Bollinger, they analyzed purchases made by shoppers at a very large California grocery store, and they find two things, one of which makes intuitive sense and one of which is very counterintuitive.
GREENE: OK, which leads us to the question of why, if you’re using reusable bags, it would make it more likely that you would want to eat bad food.
VEDANTAM: Yeah, so there’s been a lot of work looking at an idea called licensing, David. When people feel they’re doing something hard or something virtuous, they often give themselves license to do something that rewards themselves. So I go to the gym, I work out, and then I tell myself, look, that entitles me now to an ice cream sundae. The same thing might be happening here with grocery bags. Consumers who are doing the environmentally responsible thing might hear a little voice at the back of their heads that say, look, you’re such a good human being, you deserve a little treat.
If you live too far from Seattle hypnosis or are unable to travel, we can meet online via the Hypnosis Health Info Virtual Office. No matter where you may live, you too can easily learn and use the Light Switch Self Hypnosis technique and be in control of the trance that you are in. Rewards are important, but don’t you want your rewards to support your goals? With hypnosis, you can live mindfully, you can live purposefully, and achieve your goals.
Check out Seattle Hypnosis with Roger Moore and call (206) 903-1232 or email for your free consultation.
Your Hypnosis Health Info Hypnotic Suggestion for today:
I live mindfully, I live purposefully, and I achieve my goals.
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