Childhood obesity is epidemic and while the government warns about fat consumption it pushes cheese sales. Obesity rates are projected to reach 42% and 75% will be overweight in just 10 years. Daily in my Bainbridge Island weight loss and Seattle weight loss offices of Slender For Life™ I hear clients who want to lose weight express their frustration at the mixed nutritional messages. The dairy council continues to promote that milk builds strong bones and yet their own studies show otherwise. And to add insult to injury, our tax dollars are going to fund advertising that promotes obesity and the associated diseases.

While Warning About Fat, U.S. Pushes Cheese Sales

This was in the New York Times on November 5, 2010. Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.

Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.

Urged on by government warnings about saturated fat, Americans have been moving toward low-fat milk for decades, leaving a surplus of whole milk and milk fat. Yet the government, through Dairy Management, is engaged in an effort to find ways to get dairy back into Americans’ diets, primarily through cheese.

Americans now eat an average of 33 pounds of cheese a year, nearly triple the 1970 rate. Cheese has become the largest source of saturated fat; an ounce of many cheeses contains as much saturated fat as a glass of whole milk.

Dairy Management spent millions of dollars on research to support a national advertising campaign promoting the notion that people could lose weight by consuming more dairy products, records and interviews show. The campaign went on for four years, ending in 2007, even though other researchers — one paid by Dairy Management itself — found no such weight-loss benefits.

Dr. Walter C. Willett, chairman of the nutrition department at the Harvard School of Public Health and a former member of the federal government’s nutrition advisory committee, said: “The U.S.D.A. should not be involved in these programs that are promoting foods that we are consuming too much of already. A small amount of good-flavored cheese can be compatible with a healthy diet, but consumption in the U.S. is enormous and way beyond what is optimally healthy.”

Read While Warning About Fat, U.S. Pushes Cheese Sales
(there is more and the story gets worse).

Scream!!! What are we doing?! (click to hear how I really feel about it)

You can also watch Eat Cheese, Don’t Eat More Cheese! on the Today Show for November 9, 2010.

A slice of Dominoes pizza is 670 calories, 41 grams of fat, 15.5 grams of saturated fat and 1480 mg. of sodium.

Seattle weight loss and Bainbridge Island weight loss clients learn hypnosis so that they can make healthy eating choices and create motivation to exercise. If you are seriously ready to lose weight, it is time to give up the cheese. With self-hypnosis, giving up the cheese and other fats really becomes quite easy.

Being overweight and obese is preventable and childhood obesity is a scourge to our nation. I urge you to revolt. If each of us stopped by dairy products and products that contained dairy, we would quickly get our politicians attention along with the attention of the food industry. Contact your legislators and tell them to stop wasting your tax dollars through the Dairy Management. Vote with your wallet in the supermarket.

Check out Slender For Life™ and call (206) 903-1232 or email for your free consultation.

Your Hypnosis Health Info Hypnotic Suggestion for today:

I eat vegetables, whole grains and fruit so losing body fat is easy and effortless for me.

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