Parents are you aware of all the marketing on the internet, cell phones and video games that can lead to childhood obesity? On November 1, 2009, ABC News had a story called, Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Teens, Kids. So if you are concerned about childhood obesity, then I highly recommend weight loss self-hypnosis. The great thing is that teens and younger children really are naturals with self-hypnosis. Here in the hypnotherapy Seattle office of Slender For Life™ teens and younger children learn the hypnosis tools that create the desire to eat healthy, motivate them to exercise and to truly remain, Slender For Life™. For more information on understanding hypnosis, get my free 8-part hypnosis download.
Here is part of the ABC News story, Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Teens, Kids: “The food industry is spending millions of dollars on slick digital marketing campaigns promoting fatty and sugary products to teenagers and children on the Internet, on cell phones and even inside video games — often without the knowledge of parents. Companies maintain flashy Internet sites with eye-catching graphics that allow kids and teens to interact with brand mascots, create their own characters, and even make their own ads and send them to friends.
The effort extends to social-networking sites such as Twitter and Facebook, where companies have created fan pages and posted applications promoting their drinks and candies. On YouTube, kids can watch viral videos from Burger King and other food giants.
The marketing gurus behind Fanta soda have even developed technology that teens can download on their cell phones, which allows them to send audio messages to each other at high frequencies, sounds that adults over 25 cannot hear.
This digital marketing, critics say, flies under the radar of most parents — even those who consider themselves vigilant about what their children watch and eat. Indeed, some parents told ABC News they have no idea such marketing even exists.
David Ludwig, an associate professor at the Harvard Medical School and director of the Optimal Weight for Life program at Children’s Hospital Boston, said, “The food industry wouldn’t be doing it if it didn’t work.”
“The food industry loves to promote itself as a responsible corporate citizen — a stakeholder, if you will, in the obesity epidemic. And while there are some more responsible entities in the food industry, overall they’ve been in the forefront of reducing nutritional quality for children to its lowest common denominator,” he said.
The food industry also argues it is up to parents to keep an eye on their children, the Internet sites they visit and the video games they play. Read Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Teens, Kids.
Yes, as parents we have responsibility to monitor what our children are watching. But short of banning all electronic media, I can’t imagine how you would eliminate all digital marketing of junk food to our kids. You can’t even watch American Idol – there is a Coke glass in front of each judge.
It is time that we take the childhood obesity epidemic seriously and at the hypnotherapy Seattle office of Slender For Life™ I am committed to helping young children and teenagers to lose weight. My book, Becoming Slender For Life and its hypnosis CD set support you and your family with hypnosis and healthy lifestyle tools. Learn about weight loss self-hypnosis with my free 8-part hypnosis download now.
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Note: Statements and testimonials are representative of our top active participants using hypnosis. Some people may make little or no change with hypnosis. Why? It does take effort to make change (in any system) and it just won’t happen if you do not learn and apply the tools. Worse, some people never even complete the training and sessions and therefore never see any results. These claims are not a guarantee of your change, and may not be average of participants. Individual results will vary greatly and in accordance to your commitment, effort, determination, hard work, and ability to follow directions. Summary: As in any self-change program and with everything in life – you get out what you put in.