The Hidden Reasons Behind Food Cravings–and Seven Steps to End Them Naturally

by Neal Barnard

Breaking-The-Food-SeductionRoger Moore continues to recommend this book to his weight loss clients and they all talk about what an impact it has made on their eating habits and in understanding nutrition. If you are serious about weight loss and healthy nutrition, this is a must have read.

Whether you’re drawn to chocolate, cookies, potato chips, cheese, or burgers and fries, we all have foods we can’t seem to resist–foods that sabotage our best efforts to lose weight and improve our health. These foods are winning the battle–but that’s because we’re fighting it in the wrong place. As physician and leading health researcher Dr. Neal Barnard explains in this groundbreaking book, banishing these cravings is not a question of willpower or psychology–it’s a matter of biochemistry. Based on the author’s research and that of other leading investigators at major universities, Breaking the Food Seduction reveals the diet and lifestyle changes that can break these stubborn craving cycles. Using everyday examples, questionnaires, and practical tips, the book delivers:

  • Fascinating new insights into the chemical reasons behind your cravings
  • Seven simple steps to break craving cycles and tame your appetite
  • Important advice for kids’ sugar cravings and how to halt them
  • A three-week kick start plan
  • One hundred delicious, satisfying recipes that help your body break the spell of problem foods and put you on the path to weight loss, better health, and greater well-being.

This accessible and practical book is essential reading for anyone who wants to lose weight, lower cholesterol, feel more energetic, and get control of their health once and for all.

“Dr. Neal Barnard is a brilliant visionary, one of the leading pioneers in educating the public about the healing power of diet and nutrition.”
–Dean Ornish, M.D., author of Eat More, Weight Less

“Here at last is the book that shows why certain foods can be so addictive and exactly what to do about it. Its medically sound guidelines, sample menus, and wonderful recipes will help you defeat your food addictions and improve your health–and let you regain control of your life.”
–John J. Pippin, M.D., F.A.C.C., Director of Cardiovascular Medicine at the Cooper Clinic

“This incredibly practical book shows simple and proven ways out of troublesome dietary habits. But it also reveals how foods get us hooked–surprising facts most readers would have never suspected. It is must reading for anyone who eats–and wants to enjoy good health.”
–Hans A. Diehl, Dr.HSc., Director of the Coronary Health Improvement Project and Chairman of the Board of the Lifestyle Medicine Institute

“Breaking the Food Seduction is based on solid research and presented by an accomplished physician and investigator. This book squarely addresses some of the most critical nutritional problems we face–not only what we should be eating, but also how we can free ourselves from the habits that have kept too many of us from enjoying better health. With tasty and tempting meal plans and recipes, this book will have a major impact on our health.”
–Henry J. Heimlich, M.D., The Heimlich Institute at Deaconess Hospital

“Dr. Neal Barnard is one of the most responsible and authoritative voices in American medicine today.”
–Andrew Weil, M.D.

Author Information
Neal Barnard, M.D., is the president and founder of the Physicians Committee for Responsible Medicine, a nonprofit organization based in Washington, D.C. His research has been published in Scientific American, the American Journal of Cardiology, and other major journals. Dr. Barnard is the author of six previous books, including Foods That Fight Pain and Food for Life. A frequent lecturer appearing across the country and an adjunct associate professor of medicine at the George Washington University School of Medicine, he lives in Washington, D.C.