Slaying the protein myth ~ Rich RollUltra-endurance athlete Rich Roll is one more voice slaying the protein myth. We live in a society in which we have been willfully misled to believe that meat and dairy products are the sole source of dietary protein worthy of merit. One of my goals here at Hypnosis Health Info is to help educate you on the many health benefits of a starch based (plant based) lifestyle and to provide you the means to learn self hypnosis so that you can easily end your desires for the Standard American Diet (SAD) foods that make you fat and sick. I am Certified by John and Mary McDougall in The Starch Solution. Tomorrow I will be announcing upcoming online starch based health and wellness classes.

Slaying the Protein Myth

Forks Over Knives, By Rich Roll on August 18, 2014: Despite the “butter is back” hysteria that recently graced the cover of TIME magazine, the best medical science establishes beyond reproach that both casein and whey contribute materially to degenerative disease. A family of proteins found in milk, casein has been linked to the onset of a variety of diseases, including cancer. And whey is nothing more than a highly processed, low-grade discard of cheese production — another diabolical stroke of genius courtesy of the dairy industry that created a zillion-dollar business out of stuff previously tossed in the garbage.

If you ate nothing but a variety of fresh fruit, you still would never suffer a deficiency of protein (or even any particular amino acid). Short of starving yourself, it’s almost impossible. Despite the incredibly heavy tax I impose on my body, training at times upwards of 25 hours per week for ultra-endurance events, this type of regimen has fueled me for years, without any issues with respect to building lean muscle mass. In reality, I believe that eating plant-based has significantly enhanced my ability to expedite physiological recovery between workouts — the holy grail of athletic performance enhancement. In fact, I can honestly say that at age 47 I am fitter than I have ever been, even when I was a world-class-level competition swimmer at Stanford in the late 1980s.

And despite what you might have been told, I submit that more protein isn’t better. Satisfy your requirement and leave it at that. With respect to athletes, to my knowledge no scientific study has ever shown that consumption of protein beyond the RDA-advised minimum (10 percent of daily calories) stimulates additional muscle growth or expedites physiological repair induced by exercise stress. And yet most people — the overwhelming majority of whom are predominantly sedentary — generally consume upwards of three times the amount of daily protein required to thrive.

The protein craze isn’t just an unwarranted, over-hyped red herring, it’s harmful. Not only is there evidence that excess protein intake is often stored in fat cells, it contributes to the onset of a variety of diseases, such as osteoporosis, cancer, impaired kidney function, and heart disease.

Read Slaying the Protein Myth

The Standard American Diet is based on the animal protein push that is not only based on lies, it’s killing us, luring us to feast on a rotunda of factory-farmed, hormone- and pesticide-laden, low-fiber foods extremely high in saturated fat. The SAD diet, which most of us grew up on, makes you fat and sick. No matter where you live, call or email me so that you too can learn self hypnosis to make the lifestyle changes to improve your health. Here are some additional resources for you:

Protein Requirements

Athletic Performance on a Plant-Based Diet

These are Your Abs…on Plant Foods

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I only fuel my body with nutritious, health-promoting plant based foods.

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